- Written by Jeff Bushke
A flurry of emails has set the university abuzz this week. It all has to do with our logo, how to use it, and what it means.
It all began in May of 2011. All departments were asked by UAF Chancellor Brian Rogers to use the logo that emphasized the word “Alaska.” The logo that emphasized the word “Fairbanks” should no longer be used.
An email from the Chancellor’s Office on Tuesday stated, “I’m not asking that departments reprint existing stock, but that new items include the correct logo. After a year of inconsistent results, I told cabinet members I would impose a $1,000 logo infraction fee at the cabinet level to reinforce the branding efforts.”